Content Marketing

The briefing process involves the creation of a detailed document or guide that defines the requirements, objectives, target audience, tone of voice and specific aspects for the creation of a piece of content. A well-structured briefing serves as a guide for all teams involved to avoid misunderstandings, increase efficiency, and ensure that the final product meets the original objectives.

A content audit is the systematic review and analysis of all content on a website in terms of its quality, relevance, and SEO efficiency.

The aim of a content audit is to identify the strengths and weaknesses of existing content, highlight potential for improvement and create a strategic basis for future content planning and optimization.

Content creation is the process of writing, designing, and producing content such as text, images, and videos for digital platforms. The aim of content creation is to increase brand awareness, promote customer engagement and ultimately improve customer loyalty and conversion.

The term content optimization refers to the adaptation and improvement of existing content to increase its visibility, user engagement and search engine ranking. This includes the adaptation of keywords, titles, meta data, or the integration of multimedia content.

Content seeding is the targeted distribution and promotion of content across various channels and platforms to increase reach and visibility. This tactic involves placing or “seeding” content on blogs, social media channels, forums, influencer networks, and other relevant online platforms to reach target audiences where they are online.

A content strategy is a comprehensive plan that defines how content will be used to achieve business and marketing objectives and includes aspects such as topic selection, content types, publishing frequency and channels, and methods for measuring effectiveness. The main goal of a content strategy is to provide consistent, relevant, and valuable content that increases brand awareness, drives customer engagement and ultimately contributes to customer retention and conversion.

AI copywriting is content generated by artificial intelligence, using algorithms and machine learning to create text that resembles human writing. AI-powered copywriting enables organizations to accelerate and scale content production while ensuring consistency and adaptability to specific needs and audiences.

Editorial planning refers to the strategic planning of content, including topic selection, scheduling and targeting, in order to create consistent and targeted content. This planning helps to efficiently manage content creation, support marketing targets, and reach the target audience with relevant and engaging content.

Topic planning is the process of identifying and organizing specific topics for content that align with the interests and needs of the target audience to create a coherent and relevant content calendar. It is based on a thorough analysis of market trends, customer interests and needs, and alignment with business objectives to ensure that each piece of content created adds value and fits the brand message.